Story Behind Protagonist

Protagonist started with a simple idea from Devanshu Singhal, an 18-year-old boy with a deep love for perfumes. From a young age, he was fascinated by how a scent could instantly spark a memory, a feeling, or a moment of confidence.

Driven by this passion, Devanshu decided to create his own brand—a line of fragrances that speaks to people, tells a story, and leaves a lasting impression. Every perfume under Protagonist is crafted with care, creativity, and a desire to share something truly special.

What began as a personal dream has now grown into a brand that invites everyone to experience the magic, emotion, and thought behind every scent.